Help Shoppers Spend Their Tax Refund

  • On March 26, 2019
Tax Day can be a big time of year for shoppers. With Summer right around the corner, Americans are ready to treat themselves to new summer clothes and vacations. Many plan to use their tax refund to help with these purchases. Though the average refund has decreased this year compared to last year, it is […]
Read More

Shopping Cart Abandonment

  • On February 27, 2019
Shopping cart abandonment is a big problem in eCommerce. The ease of access that has made online shopping increasingly popular has also enabled those same shoppers to “walk away” before completing a purchase. The statistics are staggering: according to the Baymard Institute, the average rate of cart abandonment is almost 70% which can mean a […]
Read More

Anatomy of a Philanthropist

  • On November 26, 2018
Giving Tuesday, a time when many focus on their end-of-year giving, is right around the corner! We are proud to be a business that not only creates rewarding moments, but also has an active participation in charitable giving from our 50 million + registered members. In order to better understand our philanthropic demographic profile, we […]
Read More

How Casual Gaming Is Moving Product From Online To Offline

  • On October 29, 2018
With the emergence of live trivia games, modern consumers love to be introduced to and interact with brands; old and new alike, but what about transforming that to in-store purchasing behaviors? The next generation approach to driving in-store purchases is Swag IQ, a daily live trivia game, with up to 100,000 users playing weekly. Swag […]
Read More

The Anatomy of a Home and Garden Shopper

  • On October 23, 2018
With over 50 million registered members on our owned and operated consumer platforms, we are able to accurately pinpoint shopping profiles and understand consumer behavior. Recently, we looked at our shoppers who are have purchased a product for the home to get a better understanding of the breakdown. We found the majority of shoppers are […]
Read More

CJU and A Recap

  • On September 18, 2018
Fall conference season is officially underway! Two of our favorite shows, CJU and, sent our group to Santa Barbara and Las Vegas last week, to enjoy networking time with our clients and industry peers!  We had so much fun, we wanted to give you the lowdown on what you missed! CJU focuses on affiliate […]
Read More

RetailGeek Podcast: Chuck Davis, Prodege CEO, Digital Pioneer

  • On August 20, 2018
Chuck Davis, Prodege CEO, was recently interviewed for a weekly podcast, Retail Geek, a shopper marketing show that focuses on e-commerce news and events. In it, he speaks about his career prior to Prodege where he was the first President of E-Commerce for the Walt Disney Company, former CEO for ShopZilla, former CEO of Fandango, […]
Read More

Creating Engaging Content to Drive Loyalty

  • On July 9, 2018
Creating engaging content that builds brand loyalty can be a tough thing to do for any marketer, especially in today’s world of content saturation. With so many ways to consume, brands to discover, and programs to be a part of, how do you stand out and attract new consumers?  Engaging content provides the editorial context […]
Read More

Leading Trivia App, Swag IQ, Chases HQ Trivia for Top Spot

  • On June 4, 2018
Swag IQ is a leading multiplayer trivia game show app from the creators of Swagbucks that is chasing HQ Trivia for the top spot in the App Store and Google Play. Developed in Silicon Beach, this daily trivia game has garnered over 400,000 downloads in the few months since its launch and is consistently trending […]
Read More

Cash Back Rewards Drove Online Shopper Purchase

  • On January 23, 2018
LOS ANGELES, Jan. 23, 2018 /PRNewswire/ — Swagbucks, a Prodege, LLC company, released the findings of a study on the impact that cash back and other third-party rewards had on consumer shopping and purchase decisions during the recent 2017 holiday shopping period. In addition, it announced that Prodege’s family of cash back and rewards sites, including Swagbucks,, […]
Read More